A WEEK IN HQ by Publicis Italy for Diesel

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Industry Apparel & Accessories Stores
Media Film
Market Italy
Agency Publicis Italy
Executive Creative Director Cristiana Boccassini
Creative Director Nicola Formichetti

Art Director Andrea Raia, Cecilia Moro
Copywriter Sara Rosset, Matteo Gatto
Production Bedeschifilm
Director Tommaso Pitta
Released October 2017

Credits & Description

Client: Diesel

Chief Marketing Officer: Dario Gargiulo

Creative Director: Nicola Formichetti

Global Head of Digital: Chiara Martini
Head of ADV and E-comm
Production: Deborah Salbego

Project Team: Theodoros Mallas, Paul Tholen, Rossella Dimichina, Beatrice Lagastra, Federica Munaron
Agency: Publicis Italy

Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli

Executive Creative Director: Cristiana Boccassini

Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Art Director: Andrea Raia, Cecilia Moro

Copywriter: Matteo Gatto, Sara Rosset

Account Team: Barbara Pusca, Camilla Poli, Giuseppe Esposito

Agency Producers: Isabella Guazzone, Silvia Cattaneo

Project Manager: Vittorio Cafiero

Social Media Manager: Doina Tatu

Production Company: Bedeschifilm

Director: Tommaso Pitta

Executive Producer: Federico Salvi

Producer: Diana Passoni
Editor: Fabrizio Squeo

Post production: Bedeschi Film

Stylist: Anna Quacquarelli, Chiara Luna Mauri
The lastest quest of Diesel has finally come to an end. Via Facebook, the brand found its first Chair Executive Officer, someone whose sitting skills were up to the task of occupying the company’s empty CEO chair for a whole week.
More than 2,000 crazy photos, gifs and videos were submitted in just 4 days on the brand’s Facebook page. Among all the aspiring Chair Executive Officers, Diesel chose Daan Vervoort, 29, a professional contemporary dancer from Belgium.
“Being good at sitting may not get you everywhere in life. But it can get you pretty, pretty far” says Daan.
He took on the role, sitting at Diesel Headquarters for an entire week, cheered on by the brand’s employees and Renzo Rosso himself. His amusing, although brief career is documented in a video that shows his undisputed sitting skills.
The project comes from Publicis Italy.