Diesel Film Wanted: Diesel Chair Executive Officer by Publicis Italy

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Wanted: Diesel Chair Executive Officer

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Industry Jeans
Media Film
Market Italy
Agency Publicis Italy
Executive Creative Director Christina Boccassini
Art Director Andrea Raia, Cecilia Moro
Copywriter Sara Rosset, Matteo Gatto
Production Bedeschifilm
Director Tommaso Pitta
Released October 2017

Credits & Description

Category: Fashion
Media: Film
Brand: Diesel
Agency: Publicis
Geo: Italy
Advertising Agency: Publicis, Italy
Global Chief Creative Director Publicis WW / Chief Executive Officer Publicis Italy: Bruno Bertelli
Executive Creative Director: Christina Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Andrea Raia, Cecilia Moro
Copywriters: Matteo Gatto, Sara Rosset
Account Team: Barbara Pusca, Camilla Poli, Giuseppe Esposito
Agency Producers: Isabella Guazzone, Silvia Cattaneo
Project Manager: Vittorio Cafiero
Social Media Manager: Doina Tatu
Production Company: Bedeschi Film
Director: Tommaso Pitta
Executive Producer: Federico Salvi
Producer: Diana Passoni
Editor: Fabrizio Squeo
Post Production: Bedeschi Film
Stylists: Anna Quacquarelli, Chiara Luna Mauri
Published: October 2017
Choosing a CEO is serious stuff. It takes skill, responsibility and a lot of knowledge. The Diesel CEO's chair is empty at the moment. Until the official successor takes on the role, the company is searching for someone to temporarily occupy it: a Chair Executive Officer. With such a short amount of time available, there's only one skill that anyone interested in the role must possess: to be ridiculously good at sitting in a chair. The new Chair Executive Officer will then fly to Italy, straight to Diesel headquarters, where he or she will sit on the brand's most important chair for an entire week.