Diesel Film Go With The Flaw by Publicis Italy

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Go With The Flaw

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Industry Apparel, Clothing & Footwear
Media Film
Market Italy
Agency Publicis Italy
Executive Creative Director Cristiana Boccassini
Art Director Simone Di Laus, Cecilia Moro
Copywriter Fabio Caputi, Beatrice Mari
Producer Jules De Chateleux
Photographer Tom Sloan, Lalaland Artists
Production Division Paris
Director Francois Rousselet
Released September 2017

Awards

D&AD Awards 2018
Film Advertising Crafts Cinematography for Film Advertising Wood Pencil
Film Advertising Crafts Direction for Film Advertising Wood Pencil

Credits & Description

Campaign: Keep The World Flawed
Category: Fashion
Media: Film
Brand: Diesel
Agency: Publicis
Geo: Italy
Advertising Agency: Publicis Italia, Milan, Italy
Global Chief Creative Director, Publicis WW / CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Simone Di Laus, Cecilia Moro
Copywriters: Beatrice Mari, Fabio Caputi
Head of Planning: Bela Zieman
Senior Creative Planner: Noa Dekel
Account Team: Giada Salerno, Maria Elena Gaglianese
Agency Producers: Cecilia Barberis, Matilde Bonanni
Art Buyer: Barbara Centazzo
Production Company: Division Paris
Director: Francois Rousselet
DOP: Simon Chaudoir
Editor: Nicolas Larrouquere
Producer: Jules De Chateleux
Post Production: VFX
VFX Supervisor: Timo Huber
VFX Producer: Lydia Evitt
Grade: MPC
Colourist: Richard Fearon
Music Design / Editing: GRAND CENTRAL
Photographer: Tom Sloan / Lalaland Artists
Post Production: Studio Invisible
Stylist: Davey Sutton
Published: September 2017
Description:
Go with no plan. Go with not sure
Go with what makes you feel insecure
Synopsys:
Brief Explanation
The film tells the story of a half blind editor who's having a go at making his first film. Cinematic perfection, masterful editing skills that tell a clear story - he'll have none of that. And he will regrette rien, proving that there are beauty and success off the beaten path that everyone’s taking, expecting to do things “right”.
Entry Summary
In the world of advertising, we like urge people towards finding perfection. They are told that they have it all wrong: they are perfect, just the way they are. And they should strive to feel perfect, even if they aren't... Perfection is accepting that we aren't perfect, and then polishing it up. That way, everybody wins. Every body is 100%. And there are so many ways to find - to buy - perfection.

Brief Explanation
This is a film within a film : The audience watching the editor, as he watches the film he has pieced together. Someone has taken scenes from other "perfect" footage, and intercut it with moments that either are cinematically flawed, or showcase individuals with flaws. It's alayered film, that not only explores flaws within a more traditional narrative frame, but makes the concept of perception, and flawed.