Diesel Film The Joy by SuperHeroes Amsterdam

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The Joy

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Industry Apparel, Clothing & Footwear
Media Film
Market Netherlands
Agency SuperHeroes Amsterdam
Production Skinflicks
Director The General Assembly
Creative Director Rogier Vijverberg
Copywriter Gareth Broadbent
Producer Chris Massey, Django Weisz Blanchetta
Released December 2012

Credits & Description

Media: TV
Category: Clothing & Footwear
Agency: SuperHeroes
Brand: Diesel
Geo: Europe, Netherlands
A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ

Advertising Agency: SuperHeroes, Amsterdam, Netherlands
Creative Director: Rogier Vijverberg
Copywriter: Gareth Broadbent
Art Directors: Silje Lian, Nando Pawirodikromo
Technical director: Chris Noble-Partridge
Motion graphics lead: Fred Huergo
Producer: Django Weisz Blanchetta
Production company: Skinflicks
Director: The General Assembly
Producer: Chris Massey
Executive producer: Richard Skinner
Director of photography: Benjamin Todd
2nd unit dop: Dan Magee
Editor and colorist: Ryan Boucher
Hypnotist: Head Hacking