Mountain Dew Film EAGLES by BBDO New York

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EAGLES

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Industry Soft Drinks
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars
Executive Creative Director Don Schneider
Art Director Joel Rodriguez
Copywriter Kevin Doyle
Production MJZ
Director Blue Source
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: PEPSICO
Product/Service: DIET MOUNTAIN DEW
Agency: BBDO NEW YORK
Production Company: MJZ, New York, USA
Date of First Appearance: Aug 17 2010
Chief Creative Officer: David Lubars
Executive Creative Director: Don Schneider
Copywriter: Kevin Doyle
Art Director: Joel Rodriguez
Agency Producer: Peter Feldman (Executive Producer)
Account Supervisor: Michelle Lee/Brad Groves
Director: Blue Source
Editor: Matthew Wood
Music: Frisbie (Music House)
Director Of Photography: Wyatt Troll
Editing Company: The Whitehouse
English Description
Two men express their love for the bold taste of Diet Mountain Dew by secretly showing off elaborate eagle tattoos while standing in the break room at the office. Suddenly, an older female co-worker, who somewhat resembles an eagle, appears in the hallway and takes a large swig of Diet Dew. She lets out a piercing eagle call toward the men, causing all of the glass inside the office to shatter and fall as both men remain stunned at the unexpectedly powerful taste of Diet Mountain Dew.