Digital Radio UK and BBC Film D Love by Y&R London

D Love

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United Kingdom
Agency Y&R London
Executive Creative Director Toby Talbot
Creative Director Algy Sharman, Al Brown
Production Red Bee Media
Production The Sweet Shop
Director Peter Martin
Service Agency The Mill
Released February 2013

Credits & Description

D Love is the diminutive star of the campaign launched by RKCR/Y&R London across BBC TV, BBC Radio, commercial radio, online and in store to highlight the benefits of digital radio.The TV ads depict the diminutive soul man spreading the love for digital radio with his pet dove and encouraging others to join the movement. He is always accompanied by his faithful pet dove, played by a real life pigeon that had been reared around the puppet since it was a chick.
Category: Public services & utilities
Client: Digital Radio UK and BBC
Agency: RKCR/Y&R London
Country: United Kingdom
Executive Creative Director: Toby Talbot
Creative Director: al brown
Creative Director: Algy Sharman
Account Director: charlie smith
Account manager: Ben Boyles
PRODUCTION COMPANY: Red Bee Media/ The Sweet Shop
Producer: @ RBM Jo Yeldham/Bridie Harrison
Production Manager: @ RBM Conor Keane
Director: Peter Martin (The Sweet Shop)
D Love creation: Millennium FX
Sound design: Munzie @ Grand Central
DOP: Chris Mably
Art director: Alice Normington
Editor: John Smith @ Whitehouse Post
Post production: The Mill