Dine Film Creamy Treats by Colenso BBDO Auckland

Adsarchive » Film » Dine » Creamy Treats

Creamy Treats

Pin to Collection
Add a note
Industry Pet Food, Pet Care Products & Services
Media Film
Market New Zealand
Agency Colenso BBDO Auckland
Released April 2018

Credits & Description

Brand: Dine
Geo: New Zealand
Agency: Colenso BBDO, Auckland, New Zealand
Published: April 2018
DINE® and Colenso BBDO promise more face-to-face time with your furry friend.
Cat owners love their cats unreservedly. It’s a deep and special bond that, let’s face it, can often be a little one sided. DINE® understands the key to this emotional bargaining is food -  gorgeous food, designed to satisfy their particular feline senses. The truth is, we humans are powerless to resist their tactics to get DINE® in their bowls. But luckily, it goes both ways.
DINE® Creamy Treats are single-serve sachets designed for you to hand-feed to your cat, and in doing so, win some quality time face-to-face with your furry friend.
Prior to launch, a social competition highlights and seeds the problem by asking cat-lovers to share photos of their cat’s shunning style in action. The aim - to find New Zealand’s snobbiest cat. The chosen cat (and its owner) will win an original portrait by kiwi artist, Otis Frizzell, with the help of DINE® Creamy Treats, they’ll have their new-found love immortalised.
Post launch, the problem is resolved by a heart-warming film, telling the story of a man whose world begins to fall apart when he realises he’s never seen his beloved cat’s face.