Direct Line Film The Party by Saatchi & Saatchi London

Adsarchive » Film » Direct Line » The Party

The Party

Pin to Collection
Add a note
Industry Insurance
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Creative Director Adam Chiappe
Art Director Sophie Browness, Mia Silverman
Copywriter Sophie Browness, Mia Silverman
Production Outsider
Director David Gray
Released February 2018

Credits & Description

CLIENT: Direct Line
ADVERTISING AGENCY: Saatchi & Saatchi London
CREATIVE DIRECTOR: Adam Chiappe
ART DIRECTOR AND COPYWRITER: Mia Silverman, Sophie Browness
PLANNERS: Sam Wise, James Mitchell
ACCOUNT HANDLERS: Adam Morrison, Paul McHugh, Theo Moran
AGENCY PRODUCERS: Marie Hughes, Nia Maclean
MEDIA BUYING AGENCY: Mediacom
PRODUCTION COMPANY: Outsider
DIRECTOR: David Gray
PRODUCER: Joseph Taussig
POST-PRODUCTION COMPANY: MPC
EXPOSURE: TV, Digital
Published: February 2018
Synopsis:
Direct Line launches its ‘Fast Response’ campaign to promote its new Home proposition, which will see action within 24 hours to help customers deal with devastation to the home following a severe leak.
An extension of the previous Home campaign (Emergency Plumber), Fast Response shows how Direct Line is invested not only in handling claims for damage done, but also in helping customers in the worst situations execute an action plan to deal with the aftermath of the water damage.
The campaign, created by Saatchi & Saatchi London, shows a group of teens in a state of panic, after a severe leak during a house party has left the house in a state of disarray. As the teenagers despair with their heads in their hands, Winston Wolf and a team of specialists swoop in to help mop up the mayhem, and water, caused by the leak.