DirectAsia.com: Parking Lot by Alchemy Asia, Tribe and Bent Image Lab for DirectAsia.com

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DirectAsia.com: Parking Lot

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Industry Insurance
Media Film
Market Singapore
Agency Alchemy Asia
Director Rob Shaw
Creative Director Christopher Chan, Bennett Leung
Art Director Chip Yip
Copywriter Jason Chau
Producer Andrew Harvey, Monique Lillicrap
Agency Tribe and Bent Image Lab
Released June 2013

Credits & Description

DirectAsia.com believes that advertising by the insurance industry in Asia has relied too heavily on traditional imagery. Protecting the wallets of insurance customers throughout the region, the gallant and chivalrous Robin Hood has become the new spokeshero for DirectAsia.com an online insurance company. Joining the ranks of a straightforward, fair-minded, tech-savvy company like DirectAsia.com was a perfect fit for Robin who states "We came to put insurance into the hands of the people!"Alchemy Asia (Hong Kong), the agency behind the hero, decided that the Robin Hood character would best represent the values of DirectAsia.com.
Category: Travel, transport & tourism
Client: DirectAsia.com
Agency: Alchemy Asia
Production: Tribe and Bent Image Lab
Country: Singapore
Director: Rob Shaw
Creative Director: Christopher Chan
Creative Director: bennett leung
Art Director: Chip Yip
Copywriter: Jason Chau
Producer: Monique Lillicrap
Producer: Andrew Harvey