|Creative Director||Christopher Chan, Bennett Leung|
|Art Director||Chip Yip|
|Producer||Andrew Harvey, Monique Lillicrap|
|Agency||Tribe and Bent Image Lab|
Credits & Description
DirectAsia.com believes that advertising by the insurance industry in Asia has relied too heavily on traditional imagery. Protecting the wallets of insurance customers throughout the region, the gallant and chivalrous Robin Hood has become the new spokeshero for DirectAsia.com an online insurance company. Joining the ranks of a straightforward, fair-minded, tech-savvy company like DirectAsia.com was a perfect fit for Robin who states "We came to put insurance into the hands of the people!"Alchemy Asia (Hong Kong), the agency behind the hero, decided that the Robin Hood character would best represent the values of DirectAsia.com.