Direction De La Securite Et De La Circulation Routiere/dscr Film 45 Years of Controversy, 5 Times Fewer Casualties by La Chose

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45 Years of Controversy, 5 Times Fewer Casualties

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Industry Traffic safety
Media Film
Market France
Agency La Chose
Production Das Ding
Released June 2018

Credits & Description

Media: TV
Category: Health & safety
Client: Road safety / Sécurité Routière
Agency: La Chose, Paris
Production: Das Ding
Country: France
Production house: Das Ding
Synopsis:
Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones.