|Industry||TV Channels/Radio Stations and Programmes|
|Agency||Camp + King San Francisco|
|Chief Creative Officer||Roger Camp|
|Senior Art Director||Gustaf Jonsson|
|Senior Copywriter||Rick Morrison|
Credits & Description
Ahead of the quickly-approaching holidays, DISH today released its first Christmas spot of the season via Camp + King. In 'Santa,' DISH's beloved Spokeslistener unveils a brand-new voice remote as a useful tool to help Mr. Claus find the perfect holiday film: Die Hard. The spot plays off the annual online debate about whether Die Hard is in fact a Christmas movie. The spot is part of DISH's multimillion dollar marketing campaign called 'The Spokeslistener' that has run since February 2017.