The Robot by Bacon, TBWA Stockholm for Svensk Fjarrvarme

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The Robot

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Industry Raw Materials & Minerals
Media Film
Market Sweden
Agency Bacon
Director Martin Werner
Agency TBWA Stockholm
Creative Director Kalle Widgren
Art Director Arvid Wennel
Copywriter Kalle Hakansson
Producer Mette Jermiin
Account Supervisor Robert Schelin
Released September 2012

Awards

Epica Awards 2012
TV/Cinema commercial Corporate Image Bronze

Credits & Description

Category: Commercial Public Services
Advertiser: SVENSK FJÄRRVÄRME
Product/Service: SWEDISH DISTRICT HEATING
Agency: TBWA\STOCKHOLM
Production Company: BACON, Frederiksberg, DENMARK
Creative Director: Kalle Widgren
Copywriter: Kalle Håkansson
Art Director: Arvid Wennel
Account Supervisor: Robert Schelin
Advertiser's Supervisor: Annika Johannesson
Producer: Mette Jermiin
Director: Martin Werner
Post Production: Bacon
Music: Jonas Struck
Account Manager: Ulrika Sörensen
Planner: Håkan Engler
Director Of Photography: Sebastian Makker Blenkov
Account Manager: Ulrika Sörensen
Planner: Håkan Engler
Director Of Photography: Sebastian Makker Blenkov

English Description
A story about a little girl that becomes very fond of a toy robot.
Nobody else wants him and he eventually gets thrown away
as worthless. But in the end he gets some worth when he returns
as heat in the girls radiator.

Heating from what otherwise goes to waste.