ROLLING SHUTTER GATE VS. BIKE by Ogilvy & Mather Frankfurt for Dkv (german Health Insurance)

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ROLLING SHUTTER GATE VS. BIKE

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Industry Insurance
Media Film
Market Germany
Agency Ogilvy & Mather Frankfurt
Director Christoph Martin Schmid
Executive Creative Director Peter Roemmelt
Creative Director Simon Oppmann
Art Director Julia Schaefer
Copywriter Lukas Liske
Producer Michael Schmid
Account Supervisor Daniela Loesch, Carola Romanus
Editor Felipe Ascacibar
Production Jo! Schmid Filmproduktion
Released January 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: DKV
Product/Service: HEALTH INSURANCE
Agency: OGILVY FRANKFURT
Production Company: JO!SCHMID FILMPRODUKTION, Berlin, GERMANY
Date of First Appearance: Jan 28 2011
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Peter Roemmelt
Creative Director: Simon Oppmann
Copywriter: Lukas Liske
Art Director: Julia Schaefer
Agency Producer: Michael Heinemeyer
Account Supervisor: Carola Romanus/Daniela Loesch
Advertiser's Supervisor: Wolfgang Kroul
Producer: Michael Schmid
Director: Martin Schmid
Editor: Felipe Ascacibar
Planner: Anna Hoehn
Director Of Photography: Peter Meyer

English Description
A young man has found the love of his life and it’s an exceedingly expensive bike. He guards it jealously – and he makes sure it is well locked up it with two or three bike locks. Which he has attached to a rolling shutter gate. Alas: The gate rolls open and destroys the bike right down to the last spoke. But there is a comforting message to be learnt – nothing lasts a lifetime. Apart from the DKV health insurance, of course.