Dockers Film How To Get The Upgrade by FCB West San Francisco

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How To Get The Upgrade

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Industry Clothing, Apparel & Accessories Stores
Media Film
Market United States
Agency FCB West San Francisco
Chief Creative Officer Karin Onsager-Birch
Art Director Drew Meiser
Copywriter Frank Fusco, Sara Mason
Production Biscuit Filmworks
Director Clay Weiner
Released February 2018

Credits & Description

Brand: Dockers
Geo: United States of America
CMO: Jen Sey
VP, Dockers Global Marketing: Karen Riley-Grant
Director, Dockers Global Marketing: Alex List
Director, Dockers Global PR: Jimmy Everett
SR Project Manager, Dockers Global Marketing: Michele Essayan
Agency: FCB West
Chief Creative Officer: Karin Onsager-Birch
SVP, Group Creative Director: Mike Long
Art Director: Drew Meiser
Copywriter: Sara Mason
Copywriter: Frank Fusco
SVP, Group Management Director: Arlene Bae
Account Supervisor: Laura Feder
Assistant Account Executive: Casey Leong
Head of Integrated Production: Elizabeth Morse
Director of Business Affairs: Mary Marhula
Sr Producer: Bill Spangler
Sr Producer: Charlotte McConnell
Chief Strategy Officer: Simon White
Planning Director: Ryan Riley
Production Company: Biscuit
Director: Clay Weiner
Line Producer: Jon Messner
Post Production: Beast Editorial
Editor: Bob Spector
Machine Head: Sound Design
Mix: One Union
Sound engineer: Joaby Deal
Colorist: Eric Pascua
Published: February 2018
Synopsis:
Dockers and FCB West are revealing the second phase of its global brand platform, “Always On.” Modern men are faced with a unique set of daily challenges, requiring them to always be ready for whatever life throws their way. Dockers can help prepare them for any situation—whether it’s getting to work on time, or getting an airline upgrade on the fly. The launch includes a mix of TV and digital, a fully integrated campaign leveraging insight from search behavior to answering real questions, in a tongue-in-cheek way. Dockers’ offbeat, light-hearted approach to men’s fashion will surprise, and entertain.