Dockers Film Dockers: Men Without Pants

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Dockers: Men Without Pants

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Industry Apparel, Clothing & Footwear
Media Film
Market United States
Released March 2009


Super Bowl 2010
Television - Entry

Credits & Description

Two ads about pantslessness in a row? I sense a trend! On the one hand: the scene of men in tighty briefs heartily singing "I wear no pants" on a prairie hike is memorable. On the other hand, what's the pitch? "Dockers: Because otherwise we can see your underwear"? But it should draw viewers to the online giveaway contest — "It's free pants, people" — which somehow seems the most recession-emblematic ad I've seen yet.