Dodge Film Muscle Heaven by GSD&M Austin

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Muscle Heaven

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Industry Cars
Media Film
Market United States
Agency GSD&M Austin
Chief Creative Officer Jay Russell
Associate Creative Director Greg Wyatt, Barrett Michael
Art Director Greg Wyatt
Copywriter Barrett Michael
Photographer Nick Simonite
Production Caviar
Director Jack Epsteen
Released March 2017

Credits & Description

Media: TV
Client: Dodge
Brand: Dodge Challenger
Country: USA
Agency: GSD&M
Launch Date: March 1, 2017
Spot Title: “Muscle Heaven”
Chief Creative Officer: Jay Russell
Group Creative Directors: Tim Eger and Tom Hamling
ACD/Art Director: Greg Wyatt
ACD/Writer: Barrett Michael
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Dylan Heimbrock
Art Producer: Jessica Buck
Account Leadership: Adrienne Walpole, Christopher Bailey and Lindsey Kuhn
Strategy: Dan Drullinger
Business Affairs Managers: Lindsay Wakabayashi and Nancy Espinal
Project Manager: Venus Soto
Production Company: Caviar
Director: Neal Brennan
Editors: Beast/Ben Ellis
Photographer: Nick Simonite
For the partnership, Dodge, with Austin-based GSD&M, created new national and dealer spots to promote the movie. The 30-second national TV spot “Muscle Heaven” features clips from the movie, seamlessly blended with new scenes of Dodge’s and SRT’s ultimate performance vehicles. Primarily featuring the 2017 Dodge Challenger, Muscle Heaven will air on network programming, including primetime, late night, morning news, sports, and NASCAR, as well as cable entertainment and sports programs.
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