How to change cars forever by Wieden + Kennedy Portland for Dodge

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How to change cars forever

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Industry Cars
Media Film
Market United States
Agency Wieden + Kennedy Portland
Director Christopher Riggert
Executive Creative Director Susan Hoffman, Matt O'rourke, Mark Fitzloff
Creative Director Aaron Allen, Michael Tabtabai, Joe Staples
Art Director Tyler Magnusson
Copywriter Justine Armour, Matt Rivitz, Jared Elms
Producer Jessica Locke, Ceinwyn Clark
Head of Broadcast Ben Grylewicz
Editor Kyle Valenta
Released July 2012

Awards

Cannes Lions 2013
Film Lions Product & Service; Cars Bronze

Credits & Description

Category: Automotive
Brand: Chrysler
Agency: Wieden + Kennedy, Portland
Country: United States of America
This 90-second spot is a rapid-fire âinstructionalâ on how to make a world-class car today, providing an inside look into the Dodge brandâs approach to designing and engineering its entry into the highly competitive compact car segment. Thereâs the starting from scratch, the angst and pressure of the blank page, and the trials of the early stages. Thereâs a lot of coffee, a lot of personal sacrifice, a lot of making things and breaking things and starting again until we get it right. Agency: Wieden + Kennedy Portland.
Category: Automotive
Client: Chrysler
Agency: Wieden + Kennedy, Portland
Production: Biscuit Filmworks
Country: United States of America
Director: Christopher Riggert
Executive Creative Director: Susan Hoffman
Executive Creative Director: Mark Fitzloff
Creative Director: Aaron Allen
Creative Director: Joe Staples
Creative Director: Michael Tabtabai
Copywriter: Justine Armour
Copywriter: Jared Elms
Art Director: Tyler Magnusson
Copywriter: Matt Rivitz
Executive Producer: Holly Vega
Head of Broadcast: Ben Grylewicz
DoP: greig fraser
Agency Producer: Corey Bartha
Line Producer:
Youree Henley
Editorial Company: Joint Editorial
Editor: Kyle Valenta
Post Producer: Ryan Shanholtzer
Post Producer: Jennifer Giannettoni
Post Executive Producer: Patty Brebner
VFX Company: Method Studios
VFX Supervisor: Ben Walsh
Flame Artist: Claus Hansen
Flame Artist: Cary Welton
Flame Artist:Thomas Downs
VFX Producer: Ananda Reavis
EP: Robert Owens
Music and Sound Company: Stimmung
Sound Designer: Gus Koven
Producer: Ceinwyn Clark
Mix Company: Lime Studios
Mixer: Mark Meyuhas
Producer: Jessica Locke