Ram Film Icelandic Vikings by Leo Burnett London

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Icelandic Vikings

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Industry Trucks, Vans & Pick-Up Trucks
Media Film
Market United States
Agency Leo Burnett London
Released February 2018

Credits & Description

Additional Info: Super Bowl LII / Super Bowl 52
Category: Automotive
Media: Film
Brand: Dodge
Geo: United States
Advertising Agency: Leo Burnett, London, UK
Published: February 2018
Synopsis:
The All-New Ram 1500 is designed to take on the most epic adventures, including this one - hauling a horde of Vikings across the Icelandic tundra, towing a massive Viking ship, all while singing a fast-paced version of Queen’s “We Will Rock You.” Their journey continues over sea as they row their Viking ship with their beloved truck in tow to America but are in for a shocking surprise. Luckily, they are driving the only truck that is indeed “built for the unexpected.”
With legendary power, performance and dependability, we’re determined to work hard and play even harder, boldly forging ahead to get the job done.