Doe (ni) And Road Safety Authority Film CRASHED LIVES - MARTIN by Lyle Bailie International

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CRASHED LIVES - MARTIN

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Industry Traffic safety
Media Film
Market United Kingdom
Agency Lyle Bailie International
Director Julie Anne Bailie
Art Director David Lyle
Editor Jonathan Fetherston
Released September 2011

Credits & Description

Category: Public Health & Safety
Advertiser: DOE ROAD SAFETY
Product/Service: ROAD SAFETY
Agency: LYLE BAILIE INTERNATIONAL
Production Company: LYLE BAILIE INTERNATIONAL, Belfast, UNITED KINGDOM
Executive Creative Director: David Lyle/Julie Anne Bailie
Creative Director: David Lyle/Julie Anne Bailie
Art Director: David Lyle/Julie Anne Bailie
Agency Producer: Sonia Laughlin
Director: Julie Anne Bailie
Editor: Jonathan Fetherston
Director Of Photography: Ivan Mccullough
EditingCompany: Lyle Bailie International Limited
Director Of Photography: Ivan Mccullough
Editing Company: Lyle Bailie International Limited

English Description
“Crashed Lives – Martin” is a road safety campaign featuring real-life victims talking about the tragic loss that has devastated their lives.

In “Martin” the parents of Martin Gallagher, who was killed in November 2009, talk about their son, why their lives have crashed and their message for other families and road users.

Since “Crashed Lives” was launched, road deaths in Northern Ireland have fallen to all-time lows.