Dolmio Film The Battle of Dinnertime by AMV BBDO London

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The Battle of Dinnertime

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Industry Sauces
Media Film
Market United Kingdom
Agency AMV BBDO London
Creative Director Diccon Driver, Alan Wilson
Creative Michael Jones, Polina Zabrodskaya
Production Stink
Director Keith Mccarthy
Released September 2018

Credits & Description

Category: Food
Media: Film
Brand: Dolmio
Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Alan Wilson, Diccon Driver
Creatives: Michael Jones, Polina Zabrodskaya
Agency Planner: John McDonald
Agency Account Team: James Drummond, Gemma Troup, Priya Shial
Agency Producer: Zoe Cunningham
Media Agency: Mediacom
Media Planner: Rupert Beck
Production Company: Stink, Radioaktive Film
Director: Keith McCarthy
Production Company Producer: Josh Barwick
Editor: Tim Hardy / Stitch
Composer: Guy Farley / Stitch
Sound: Sam Ashwell / 750mph
Published: September 2018
Synopsis:
17:43pm - A time when all families must meet in the age-old Battle of Dinnertime.
Mars Food has released the latest advert via AMV BBDO, London, in its Dolmio “No Drama” campaign. Building on insight that gathering the family to the table for dinner can be the most difficult task parents face every day. ‘The Battle of Dinnertime’ film brings to life a dramatic metaphor for the myriad of dramas all parents face at mealtimes. The film introduces two armies; one made up of parents, the other all their children. We see an epic confrontation between the two sides across a ‘battlefield’ where they clash to try and persuade them to come to the table for dinner. We see the massed ranks of beleaguered parents battle in vain for the attention of their otherwise preoccupied children. Thank goodness then for no nonsense Dolmio Spaghetti Bolognese which brings peace and order to the chaos.