Domino's Pizza Film PULLING THE CHEESE by Crispin Porter + Bogusky Miami

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PULLING THE CHEESE

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Industry Fast food, Cafe
Media Film
Market United States
Agency Crispin Porter + Bogusky Miami
Director Henry Alex-Rubin
Executive Creative Director Tony Calcao
Creative Director John Kieselhorst, Craig A. Miller
Producer Laura Thoel, Lisa Rich, Shelby Ross
Account Supervisor Carter Nance, Kristi Kirkeide, Gillian Perazzo
Editor Daniel Reitzenstein
Production Smuggler
Released June 2010

Credits & Description

Category: Internet Film
Advertiser: DOMINO'S
Product/Service: PIZZA
Agency: CRISPIN PORTER + BOGUSKY
Production Company: SMUGGLER, New York, USA
Date of First Appearance: Jun 28 2010
Chief Creative Officer: Andrew Keller/Rob Reilly
Executive Creative Director: Group Creative Director-Tony Calcao
Creative Director: Craig Miller/John Kieselhorst
Agency Producer: Julie Vosburgh
Account Supervisor: Carter Nance (Account Director)/Kristi Kirkeide (Management Supervisor)/Gillian Perazzo
Producer: Lisa Rich (Executive Producer)/Shelby Ross/Laura Thoel (Head Of Production)
Director: Henry-Alex Rubin
Editor: Daniel Reitzenstein
Sound Design/Arrangement: Lime Studios
Post Production: Method
Music: Black Iris
Account Manager: Brenda Aguilar
Director Of Photography: Matthew Woolf
Editing Company: Arcade Edit
Other Credits: Andrew Lincoln/Matt Talbot/Sean Smith/Tim Eger (Associate Creative Directors)

English Description
For years food companies have been doing some pretty crazy things to make their food look good in ads. In fact, an entire industry exists around making food look better than it does when it’s on your kitchen table. The problem is none of the food styling, professional lighting, or other tricks do anything to make the food actually taste better. Domino’s, on the other hand, had done something to make their food taste better by completely revamping their pizza recipe. And this pizza was good enough to stand on its own. So Domino’s decided to buck the food photography trend and promised to shoot their pizzas just the way they come out of the oven. And they asked their customers to help.