Domund Cold by McCann Worldgroup Lima for Domund

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Domund Cold

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market Peru
Agency McCann Worldgroup Lima
Director Pepe Chicoma
Creative Director Nicolas Romano, Mauricio Fernández-Maldonado
Art Director Jose Luis Beltran, Giovanni Macco
Producer Bazuka
Editor Gianmarco Gardella
Released May 2013

Credits & Description

Advertiser: DOMUND
Agency: McCANN LIMA
Category: Fundraising & Appeals
Producer: Bazuka
Art Director: Giovanni Macco
Agency Producer: Jacky Salhuana
Post Production: LaPera Post
Art Director: Luis Beltrán
Editor: Gianmarco Gardella
ProductionManager: Claudia Urquiaga - Susana García
Sound Studio: Kazoo
Chief Creative Officer: Mauricio Fernandez-Maldonado
Copywriter: Mauricio Fernandez-Maldonado
Creative Director: Mauricio Fernandez-Maldonado
Chief Creative Officer: Nicolas Romano
Creative Director: Nicolas Romano
Director: Pepe Chicoma
Director Of Photography: Pato Fuster

Brief Explanation
Hunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty. The final message: To end people being left out in the cold, first we have to end indifference.