Domund Film Domund Hunger by McCann Worldgroup Lima

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Domund Hunger

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market Peru
Agency McCann Worldgroup Lima
Art Director Jose Luis Beltran
Copywriter Mauricio Fernández-Maldonado
Producer Jacky Salhuana
Released May 2013

Credits & Description

Brief / Objective:
Hunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty.
Advertised brand: Domund
Advert title(s): Hunger / Cold
Advertising Agency: McCann Lima, Peru
General Creative Director: Mauricio Fernandez-Maldonado
General Creative Director: Nicolás Romanó
Head of Art: Giovanni Macco
Art Director: Luis Beltrán
Copywriter: Mauricio Fernandez-Maldonado
Producer: Jacky Salhuana