George Weston Foods Film DON DO'S & DON'TS THE LADIES by Curious Film, DDB Melbourne

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DON DO'S & DON'TS THE LADIES

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Industry Sausage and meat products
Media Film
Market Australia
Agency Curious Film
Director Robin Walters
Producer Tara Riddell
Agency DDB Melbourne
Executive Creative Director Grant Rutherford
Creative Director Tim Holmes, Brendon Guthrie
Art Director Antony Hatton
Copywriter Robbie Brammall Eamonn Dixon
Account Supervisor Jane Callister
Editor Jon Holmes - Tide Edit, Drew Thompson For Guillotine
Released September 2011

Credits & Description

Category: Direction
Advertiser: GEORGE WESTON FOODS
Product/Service: DON REDUCED FAT SALAMI
Agency: DDB GROUP MELBOURNE
Production Company: CURIOUS FILM, Surry Hills, AUSTRALIA
Executive Creative Director: Grant Rutherford
Creative Director: Brendon Guthrie/Tim Holmes
Copywriter: Robbie Brammall
Art Director: Antony Hatton
Agency Producer: Simon Thomas
Account Supervisor: Jane Callister
Advertiser's Supervisor: Karin Moorhouse
Producer: Tara Riddell
Director: Robin Walters
Editor: Jon Holmes And Drew Thompson
Sound Studio: Flagstaff
Sound Design/Arrangement: Stevo Williams - Flagstaff
Post Production: Digital Pictures
Music: Cezary Skubiszweski
Account Manager: Katie Kouts
Planner: Gavin Mcmillan
EditingCompany: Digital Pictures And Method Studios
Account Manager: Katie Kouts
Planner: Gavin Mcmillan
Editing Company: Digital Pictures And Method Studios

English Description
Don TV – Ladies
DON is Australia’s most famous brand of salami. For 20 years the brand’s spokesperson has been a fictional migrant butcher with bad English and a meat obsession. He is affectionately known as ‘The Don’. After a five-year break we bought ‘The Don’ back. This time he is full of misguided lifestyle advice for the modern Australian. He calls it ‘Don’s Do’s & Don’ts. The topic of this TV execution is ‘The Ladies’, and is based around the age-old dilemma of the appropriateness of giving a reduced fat salami as a gift.