Doritos Film Bag Pass by DraftFCB Los Angeles, Tool Of North America

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Bag Pass

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Industry Confectionery & snacks, Chips
Media Film
Market United States
Agency DraftFCB Los Angeles
Agency Tool Of North America
Director Erich Joiner
Producer Kelly Christensen, Evan Cunningham
Service Agency Carbon VFX
Released June 2013

Credits & Description

DraftFCB and director Erich Joiner of Tool show how to "Live Más"  with a new campaign for Taco Bell's Doritos Locos Tacos.  Edited by Steve Prestemon of Whitehouse Post, the five spots demonstrate the deliciously brilliant idea of combining a Taco Bell taco with either a Doritos Cool Ranch or Nacho Cheese Chip.  Chip to taco shell magic completed by the VFX team at Carbon VFX.  
Brand: Taco Bell
Product: Doritos Locos Tacos
Titles: Bag Pass
Agency:  DraftFCB
Agency EP: Tom Anderson
Agency Producer: Jim Phox
Creative Director: Michael Bryce, Eric Springer
Production Company: Tool of North America
Production Company Location: Santa Monica
Director: Erich Joiner
Executive Producer: Oliver Fuselier
Producer: Kelly Christensen
DP: Bob RichardsonProduction Designer: Justin Trask
Editorial Company: [Whitehouse Post](
Editorial Company Location: Los Angeles
Editorial Company EP: Joni Williamson 
Editor: [Steve Prestemon ](
Assistant Editor: Zach Vandlik
Producer: Evan Cunningham 
Post Prod. Company: [Carbon VFX](
Post Prod. Company Location: Santa Monica
Executive Producer: Matt Thunell
VFX Supervisor: Chris Noellert
3D Artist(s): Glenn Suhy
Telecine Company: CO3
Colorist: Dave Hussey
Audio Production Company:  POP Sound
Audio Prod. Co: Santa Monica
Mixer: Stephen Dickson