Doritos Film The World's Most Obvious Idea by Deutsch Los Angeles

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The World's Most Obvious Idea

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Industry Confectionery & snacks, Chips
Media Film
Market United States
Agency Deutsch Los Angeles
Creative Director Dave Gold
Producer Joe Ross, Kiki Martinez, Stephanie Allis, Alison Mcmahon, Brian Etting
Editor Cosmo Street - Lawrence Young
Production Bob Industries
Director Zach Math
Service Agency Company 3
Service Agency Method Studios
Released March 2013

Credits & Description

Client’s: Taco Bell
Assignment: Cool Ranch DLT Launch TV
Client Contact:
Chief Marketing and Innovation Officer: Brian Niccol
Senior Director, Brand Experience: Tracee Larocca
Senior Manager, Brand Experience: Aron North
Deutsch Creative Credits and Titles:
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Producer: Alison McMahon
Music Supervisor: Dave Rocco
Production Company Bob Industries
Director: Zach Math
Executive Producer/UPM: TK Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Producer: Brian Etting
Director of Photography: Manel Ruiz
Editorial Company Union Editorial
Editor: Lawrence Young
Assistant Editor: Emalee Arroyo
President: Michael Raimondi
Executive Producer: Megan Dahlman
Producer: Joe Ross
Post Production
VFX Method Studios
Flame Artist: Claus Hansen
Executive Producer: Robert Owens
Producer: Stephanie Allis
Color Company 3
Colorist: Dave Hussey
Audio Mix Lime Studios
Mixer: Mark Meyuhas
Composed Music: Elias Arts
Creative Director: Dave Gold
Composer: Chris Kemp
Executive Producer: Ann Haugen
Producer: Kiki Martinez

Additional Deutsch Credits:
Chief Executive Officer: Michael Sheldon
Account Management:
Group Account Director: Walter Smith
Account Director: Amanda Rantuccio
Account Executive: Amanda Schuster
Director of Media and Data Strategy: Kyle Acquistapace
Account Planning:
Chief Strategic Officer: Jeffrey Blish
Business Affairs/Traffic:
Director of Integrated Business Affairs: Abilino Guillermo
Business Affairs Manager: Judi Chandellor
Director of Broadcast Traffic: Carie Bonillo