"Damage: The Longer Term Effects of Seatbelt Advertising" by Lyle Bailie International for Dpt Environment

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Industry Traffic safety
Media Film
Market United Kingdom
Agency Lyle Bailie International
Director Syd Macartney
Copywriter David Lyle, Julie Anne Bailie
Producer Ruck Strauss
Production Rawi Macartney Cole
Released June 2001

Awards

EACA Care Awards 2009
The Winners Public and Private Sector Businesses Winner

Credits & Description

Agency: Lyle Bailie International Limited
City: Belfast
Production Company:: Rawi Macartney Cole
Advertiser: National Safety Council / Department of the Environment
Brand Name: Dpt Environment, N. Ireland & National Safety
Business Sector: Road Safety
Market: Ireland
Country of Production: United Kingdom
Language: English
Type: Television
Soundtrack/Song: "Body to Body" 
Tagline: No seatbelt - No excuse
Executive Creative Director: David Lyle, Julie Anne Bailie
Creative Director: David Lyle, Julie Anne Bailie
Art Director: David Lyle, Julie Anne Bailie
Copywriter: David Lyle, Julie Anne Bailie
Director: Syd Macartney
Producer: Ruck Strauss
Media Director: Robert Lyle
Agency Producer: Julie Anne Bailie
Account Manager: Pauline Kerr
Special Effects / VFX: Clear
Animation Effects: Tony Lawrence
Music: Toni Tenille, David Bowie, Samantha Mumba
Recording Studio: Tape Gallery
Advertising Manager: Jim Rankin, Wesley Shannon
Chief Executive: David Lyle
Advertising Psychologist: Dawn Reid

The Film titled "Damage: The Longer Term Effects of Seatbelt Advertising" was done by Lyle Bailie International advertising agency for Dpt Environment in United Kingdom. It was released in Jun 2001.