DraftKings Film Something's Wrong [Full] by Deutsch New York

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Something's Wrong [Full]

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Industry Lottery & Gambling, Mobile applications
Media Film
Market United States
Agency Deutsch New York
Chief Creative Officer Dan Kelleher
Associate Creative Director Jameson Rossi
Executive Creative Director Pete Johnson
Senior Art Director Lauren Geisler
Senior Copywriter Gabe Sherman
Production O Positive
Director Kenny Herzog
Released August 2018

Credits & Description

DraftKings:
Brand & Creative: Don Lane
Brand & Sports Marketing: Michael Shonkoff
Acquisition Marketing: Stephanie Sherman
Brand Director: Megan Montgomery
Senior Marketing Associate: Katie Donohue
Manager, Social Marketing: Kyle Beaudouin
Creative Director: Scott Salsbury
Director of Design: Thibault Kim
Marketing Director: Josh Levin-Scherz
Marketing Specialist: Ethan Shibutani
Marketing Specialist: Ben Stepansky

Deutsch Office: New York
Chief Creative Officer, New York: Dan Kelleher
Executive Creative Director: Pete Johnson
Associate Creative Director: Jameson Rossi
Senior Art Director: Lauren Geisler
Senior Copywriter: Gabe Sherman
Director of Integrated Production: Joe Calabrese
Director of Print and Art: Sarah Manna
Senior Producer: Andrea Segura
Integrated Producer: Marieme Sall
Project Manager: Ashley Heisner
Planning Director: Andrew Quay
Senior Strategist: Rachel Gruber
Account Director: Andrew Arnot
Account Supervisor: Emily Doll

Business Affairs:
Director of Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Integrated Business Affairs Manager: Nikki Balekjian

Production Company: O Positive
Director: Kenny Herzog
Executive Producer: Ralph Laucella
Executive Producer: Devon Clark
Line Producer: Jason Gilbert
Director of Photography: Scott Henriksen

Editorial: Gattie & Lopez
Editor: Chuck Willis
Editor: Greg Ryan
Managing Director: Sue Willis
Executive Producer: Anna Pettiti

Production Company: Steelhead
Executive Producer: Jeff Morgan
Line Producer: Kelly Amato
Director: Adam Jones
Director of Photography: Patrick Jones

Editorial: Steelhead
Executive Producer: Jeff Morgan
Producer: Samantha Addy
Editor: Cohan Anderson
Editor: Martin Murphy

Photo Agency: Greenhouse Reps
Corey Nickols

Telecine: Steelhead
Colorist: Juan Guzman

Telecine: Chimney
Colorist: Lez Rudge

Visual Effects: FIXTER
Flame Artist: Rich Schreck

Visual Effects: Long Tack Sam
Creative Director/Partner: Colin Stackpole
Flame Artist: Pete DeAndrea

Music/Licensed Music Tracks:
Extreme Music Track: XCD070_01 SUPERBAD

Audio Post: Long Tack Sam
Audio Engineer: Walter Bianco

Shoot Location:
Los Angeles, CA

End Tag Animation/Graphics Company: Long Tack Sam
Motion Graphics: Ed Tasick
Published: August 2018
Synopsis:
Dr. Aftkings cure people’s suffering from a range of new sports-related disorders. To make this launch special, we paired the good doctor with our new spokesperson, Charles Barkley. We also created a series of digital films starring Barkley that helps teach people about the ins and outs of betting.