Drench: CUBEHEAD by MPC, Smith and Jones Films for Drench

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Drench: CUBEHEAD

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Industry Non-alcoholic drinks, Water
Media Film
Market United Kingdom
Agency MPC
Agency Smith and Jones Films
Released June 2011

Awards

Cannes Lions 2011
Film Craft Lions Special Effects & Computer Graphics Bronze

Credits & Description

Type of Entry: Film Craft
Category: Special Effects & Computer Graphics
Title: CUBEHEAD
Advertiser/Client: DRENCH
Product/Service: DRENCH WATER
Entrant Company: MPC London, UNITED KINGDOM
Advertising Agency: CHI & PARTNERS London, UNITED KINGDOM
Production Company: SMITH AND JONES London, UNITED KINGDOM
2nd Production Company: MPC London, UNITED KINGDOM
Special Effects/Computer Graphics: Mpc

Brief Explanation:
With the classic song ‘Oops Upside Your Head’ by the Gap Band, a man walks down a tube station with a baffled head. By keeping his brain topped up with Juicy drench he manages to solve the puzzle.