Drive Film TRASH by Borghi/Lowe Sao Paulo

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Industry Washing powders & Detergents
Media Film
Market Brazil
Agency Borghi/Lowe Sao Paulo
Executive Creative Director Jose Henrique Borghi
Art Director Marta Matui
Copywriter Murilo Torezan
Production O2 Filmes
Director Cesar Charlone
Copywriter Erh Ray, Fernando Nobre
Editor Rejane Bicca, Marcelo Junqueira
Released October 2010

Credits & Description

Category: Household: Cleaning Products
Advertiser: UNILEVER
Production Company: O2 FILMES, Sao Paulo, BRAZIL
Date of First Appearance: Oct 1 2010
Executive Creative Director: José Henrique Borghi/Erh Ray
Creative Director: Fernando Nobre
Copywriter: Fernando Nobre/Murilo Torezan
Art Director: Marta Matui
Agency Producer: Márcia Coelho
Producer: O2 Filmes
Director: Cesar Charlone
Editor: Marcelo Junqueira/Rejane Bicca
Sound Design/Arrangement: Saxsofunny/Cezar Brandão
Post Production: O2 Filmes
Account Manager: Robert Filshill/Marcelo Sarti/Marina Roitman/Hwirati Gibin/Monique Martan
Planner: Gabriela Soares/Thaís Frazão
Cinematographer: Cesar Charlone
Editing Company: O2 Filmes

English Description
The film shows a city in which all clothes are thrown in the garbage. We see dresses, coats, scarves and many other pieces being completely discarded. We see street sweepers, garbage cans full of clothes and even a garbage truck that takes them all away. In the end we remind about the importance of taking good care of your clothes to prevent them from having the same fate.