DTAC Film DISCONNECT TO CONNECT by Y&R Bangkok

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DISCONNECT TO CONNECT

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Industry Telecommunications Services
Media Film
Market Thailand
Agency Y&R Bangkok
Executive Creative Director Chokechai Kasemsripitak
Art Director Teeravit Kimsatra
Copywriter Krai Kittikorn
Editor Manop Boonwipas
Production Sunshine Etc
Director Kumphol Witpiboolrut
Producer Chawanet Asanasen
Released October 2010

Awards

AD STARS 2011
TV/Cinema Produced by non-profit organizations, NGOs or other similar organizations Bronze

Credits & Description

Category: Commercial Public Services
Advertiser: TOTAL ACCESS COMMUNICATION
Product/Service: TELECOMMUNICATIONS
Agency: Y&R THAILAND
Production Company: SUNSHINE ETC, Bangkok, THAILAND
Date of First Appearance: Oct 1 2010
Chief Creative Officer: Trong Tantivejakul
Executive Creative Director: Chokechai Kasemsripitak
Copywriter: Krai Kittikorn
Art Director: Teeravit Kimsatra
Agency Producer: Kamonthip Pa-Obthong
Producer: Chawanet Asanasen
Director: Kumphol Witpiboolrut
Editor: Manop Boonwipas
Sound Design/Arrangement: Terdsak Janpan/Cine Digital Sound Studio Co./Ltd.
Account Manager: Wipaporn Maneekul/Jindarat Udomthanapat
Planner: Kittipong Veerataecha
Cinematographer: Akkarapong Kusakul
English Description
Title: Disconnect to connect
A story capturing moments of a group of people who have their eyes stuck to their mobile devices. An analogy shows that when they lost in their own virtual world and don’t communicate with people around them. They have made their friends and love ones around them disappeared from their life like never existed.