Save Our Sons & Duchenne Foundation Film The Most Powerful Arm Ever Invented: The Invention by Finch, Havas Worldwide Sydney, RED The Agency

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The Most Powerful Arm Ever Invented: The Invention

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Industry Public awareness
Media Film
Market Australia
Agency Finch
Director Alyssa Mcclelland
Art Director Nicole Hetherington
Copywriter Simon Fowler
Producer Sophie Thiellon
Account manager Jennifer Mcdermott
Digital Creative Director Tim Buesing
Agency Havas Worldwide Sydney
Executive Creative Director Steve Coll
Agency RED The Agency
Released April 2013

Credits & Description

Duchenne Muscular Dystrophy (DMD) is a fatal condition that deteriorates the muscles throughout the entire body â some of the first affected muscles are in the arms. Havas Worldwide, Red , Finch & Reactive Digital Sydney cooperated in the world's first petition-signing robot to ask the Australian Government for help funding clinical trials that could stop DMD in its tracks.
Category: Charities & appeals
Client: Save Our Sons & Duchenne Foundation
Agency: Havas Worldwide Sydney, Red Agency, Finch Production & Reactive Digital
Production: Finch
Country: Australia
Director: Alyssa McClelland
Executive Creative Director: Steve Coll
Art Director: Nicole Hetherington
Copywriter: Simon Fowler
Producer: Sophie Thiellon
Digital Creative Director: tim buesing
Digital creative: Gabriel Tamborini
Executive Producer: Rob Galluzzo
Digital Project Manager: Hiedi Clague
Account Director: Marissa Davies
Account manager: Jennifer McDermott
Director of Creative Technology (Finch): Emad Tahtouh
Associate Director (Red Agency): Rachel White
Senior Developer (Reactive): Sudeep Shakaya
Front End Developer (Reactive): Luke Andersen
Chief Search Engineer (Reactive): Chris Thomas (Reseo)