Dulcolax Film HOUSE by Grey Mexico

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HOUSE

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Industry Health & Pharmaceutical Products
Media Film
Market Mexico
Agency Grey Mexico
Director Tonatiuh Martínez
Executive Creative Director Edgar Verne
Art Director Hugo Muñoz
Copywriter Roman Barrera
Producer Angelica De Leon, Simon Rubalcava
Account Supervisor Ericka Reynoso
Editor Ricardo Cortes
Production Metro
Released February 2011

Credits & Description

Category: Pharmacy
Advertiser: BOEHRINGER INGELHEIM
Product/Service: DULCOLAX LAXATIVE
Agency: GREY MEXICO
Production Company: METRO PRODUCCIONES, Mexico City, MEXICO
Date of First Appearance: Feb 15 2011
Chief Creative Officer: Andrés Martínez Echeverria
Executive Creative Director: Edgar Verne
Creative Director: Hugo Muñoz/Román Barrera
Copywriter: Román Barrera
Art Director: Hugo Muñoz
Agency Producer: Mónica Del Moral
Account Supervisor: Ericka Reynoso
Producer: Angélica De León/Simón Rubalcava
Director: Tonatiuh Martínez
Editor: Ricardo Cortés
Sound Design/Arrangement: Ernesto Barraza/Equis Cosa
Post Production: Ollin Studio
Cameraman: Tonatiuh Martínez
Music: Bruno Barrera/Nacho Retalli
Account Manager: Gatsby Amézquita
Cinematographer: Tonatiuh Martínez

English Description
During a dark night a woman comes to her house; there is no light and everything seems alone. The telephone rings and she begins to get frightened. She opens a door and a monster with an axe in the hand goes out of there and begins to chase her. He follows her for the whole house and when already there is no exit she only says not. The monster takes the mask off from himself and we discover that he is her husband. We discover that the whole chase was useful and our product enters saying that it is better than fear.