Works » Dulux

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Industry Paints, Paint Brushes, Adhesives
Media Television & Cinema
Market United Kingdom
Agency Euro Rscg London
Executive Creative Director G. Mick Mahoney
Producer Ben Croker
Editor Paul Hardcastle @ Trim
Director Adam Berg Smuggler
Art Director Braulio Kuwabara
Copywriter Fabio Abram
Creative Director Fernanda Romano
Agency Stink
Production Glassworks
Released June 2011

Awards

Cresta Awards 2011
Tv/Cinema/Digital Television Winner
Cannes Lions 2011
Film Craft Lions Cinematography Silver
Film Craft Lions Production Design Silver
Ted 2011
TV commercial - Entry
Ciclope – International Advertising Craft Festival 2010
Live Action Best Direction Gold

Credits & Description

Type of Entry: Film Craft
Category: Production Design
Title: DULUX WALLS
Advertiser/Client: AKZO NOBEL
Product/Service: DULUX
Entrant Company: EURO RSCG LONDON, UNITED KINGDOM
Advertising Agency: EURO RSCG LONDON, UNITED KINGDOM
Type of Entry: Film Craft
Category: Production Design
Title: DULUX WALLS
Advertiser/Client: AKZO NOBEL
Product/Service: DULUX
Entrant Company: EURO RSCG LONDON, UNITED KINGDOM
Advertising Agency: EURO RSCG LONDON, UNITED KINGDOM
Executive Creative Director: Mick Mahoney
Creative Director: Fernanda Romano
Art Director: Bráulio Kuwabara
Copywriter: Fábio Abram
Agency Producer: Jodie Sibson Potts
Production Company: STINK London, UNITED KINGDOM
Director: Adam Berg
Producer: Ben Croker
Editor: Paul Hardcastle
Sound Studio: 750mph
Sound Design/Arrangement: Sam Ashwell
Music: Artist/Title: Jonsi/Universal
Post Production: Glassworks
Production Designer: Kem White
Brief Explanation:
This film is an animation of real events. Of real places painted by real people. It starts with a group of people in Brazil carrying tins, rollers and brushes. They gather at a wall and start painting. Time speeds up and we watch the colours travel from one wall to another crossing different countries and places and transforming the grey environments into colourful ones. When we finally get to India time goes back to normal and we can see another group of local people finishing up painting their walls. They step back and admire their work for a moment. Over their image we see a line appear: ‘Let’s Colour’. Then time speeds up again and we see the colours continue it’s journey, just as the DULUX logo appears on top of the ‘Let’s Colour’ line.

The TV Commercial titled Dulux: DULUX WALLS was done by Euro Rscg London, Stink advertising agencies for product: Dulux Paints (brand: Dulux) in United Kingdom. It was released in Jun 2011.