The Fashion by Finch, Havas Worldwide Sydney for Durex

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The Fashion

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Industry Contraceptives & Pregnancy Tests
Media Film
Market Australia
Agency Finch
Director Nick Hayden
Creative Group Head Chris Johnson
Designer Darren Cole, Nic Adamovich
Digital Creative Director Jay Morgan
Agency Havas Worldwide Sydney
Executive Creative Director Steve Coll
Released April 2013

Credits & Description

In a new campaign encouraging Australians to 'Durexperiment', Durex Australia and Havas Worldwide Sydney have revealed the launch of Fundawear, a prototype set of underwear that allows couples to connect by sending touch over the internet for the first time.
Fundawear adds a new dimension to Skype and social media. Previously couples could only communicate visually, the technology behind Fundawear now means that couples can touch, tease, tickle and tantalize, even when they are apart.
Category: Health & safety
URL: http://www.durexperiment.com.au
Client: Durex
Agency: Havas Worldwide Sydney
Production: Finch
Country: Australia
Director: Nick Hayden
Executive Creative Director: Steve Coll
Head of Art: Warrick Nicholson
Creative Group Head: Chris Johnson
Digital Creative Director: Jay Morgan
Copywriter / Art Director: Jack Nuun
Digital creative: William Brown
Group Account Director: Manuella Perche
Digital Project Manager: Jeronimo de Leon
Agency Producer: Ros Payne
Designer: Darren Cole
Designer: Nic Adamovich
Music: Just a little bit by Kids of 88
Senior Account Manager: Nicole Dongara
Durex Clients :
Christopher Tedesco, Marketing director
Alix Russell, Category Manager
Kelly Benton, Brand Manager
Partners:
Billie Whitehouse, Fashion Designer
Ben Moir, Tech Director â Snepo Technologies
Nick Hayden, Director - Finch
Debbie Cockle - Momentum
Kim McKay, Director - Klick
Margarita Peker, Community Manager - Klick
Zenith Optimedia
Frank PR