Tu Be'Av by McCann Tel Aviv for Durex

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Tu Be'Av

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Industry Contraceptives & Pregnancy Tests
Media Film
Market Israel
Agency McCann Tel Aviv
Executive Creative Director Nadav Pressman
Creative Director Idan Kravitz
Creative Ronen Kornberg, Niv Herzberg
Released August 2017

Credits & Description

A few days ago, it was Tu Be'Av, the Jewish Valentine's day, and we wanted to help couples make it a special one by using Durex's vibrating ring.

In order to draw their attention, Mccann, Tel-Aviv, developed a first of its kind interstitial ad that made phones vibrate. The ad appeared on popular Israeli websites and gave viewers a surprising demonstration of the product.
Media: Interactive
Category: Health & safety
Client: Durex/ Durex Vibrate
Agency: Mccann Tel-Aviv
Country: Israel
Executive Creative Director: Nadav Pressman
Creative Director: Idan Kravitz
Creative: Niv Herzberg
Creative: Ronen Kornberg
Account Director: Tom Eshel
Account manager: Natalie Zvolonov
CEO McCann Digital: Maor Chen
VP McCann Digital: Oded Lavie
Design: McCann Digital Studio
Production: Dan Segal
Strategic Planner: Omri Peled
Technology Development: Mobium
Media: Neomy Wolfner, Amir Maimon
Published: August 2017