VINYL by Academy Films, Euro Rscg London for Durex

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Industry Contraceptives & Pregnancy Tests
Media Film
Market United Kingdom
Agency Academy Films
Director Junior Ad, Si Scott
Executive Creative Director G. Mick Mahoney
Creative Director Brendan Wilkins
Producer Lucy Gossage
Editor Ruth Hegarty
Agency Euro Rscg London
Art Director Fabio Abram
Copywriter Braulio Kuwabara
Service Agency Wave Studios
Released May 2011


Clio Awards, 2013
Film Technique Music-Adapted Gold

Credits & Description

Entrant: Academy Films, London
Durex - "Vinyl"
Corporate Name of Client: Durex
Agency: Euro RSCG London, London
Executive Creative Director: Mick Mahoney
Creative Director: Brendan Wilkins
Copywriter: Braulio Kuwabara
Art Director: Fabio Abram
Agency Producer: Katy Dell
Production Company: Academy Films, London
Director: Si & Ad
Executive Producer: Lizie Gower
Producer: Lucy Gossage
Director of Photography: Ben Magahy
Editing Facility: The Assembly Rooms, London
Editor: Ruth Hegarty
Sound Design Company: Wave Studios, London
Sound Designer: Jack Sedwick
Performer: Marvin Gaye
Song Title: Let's Get It On
Description of the Project
A pair of records play Marvin Gaye's Let's get It On, but one is playing too slow and the other is playing it too quickly. This metaphor backs the claim that the advertised condoms will help couples get in synch.