E-Mart Film Hood House by Cheil Seoul

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Hood House

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Industry Pet Food, Pet Care Products & Services
Media Film
Market South Korea
Agency Cheil Seoul
Executive Creative Director Kate Hyewon Oh
Creative Director Mangi Baek
Art Director Seontaek Kim
Copywriter Edward Crowley
Senior Copywriter Saehyuck Oh
Released February 2018

Credits & Description

Media: Outdoor
Category: Household, garden & pets
Client: E-Mart, Molly's Pet Shop
Agency: Cheil Wordwide Seoul
Country: Korea, Republic of (South Korea)
Campaign file: Download campaign file
Creative Director: Mangi Baek
Art Director: Seontaek Kim
Copywriter: Edward Crowley
Senior Art Director: Joohee Lee
Senior Copywriter: Saehyuck Oh
Account Director: Hoonki Lee
Account Executive: Moonhee Lee
Account Executive: Hyunjae Shin
Account Executive: Sohee Kim
Executive Creative Director : Kate Hyewon Oh
Agency Producer : Kyungheon Kim
Media Buyer : Jinyoung Lee, Seokwon Yoon
Director : Eunsung Cho
Product Designer : Seongjin Yi, Jungbin Lee
Music : SRSC
Post Production : Posty Production
Graphic Designer : Jeongho Cho, Woongbee Heo
Photographer : Seungwon Kang
Published: January 2018
Synopsis:
Over the last decade in South Korea, the number of house cats kept as pets has steadily increased. At same time the number of stray cats has also increased, but due to a lack of public awareness regarding animal homelessness, there is very little public support to help these animals. To raise awareness, and promote positive interaction between people and homeless animals, Molly's Pet Shop, an E-mart pet shop brand in South Korea first collected clothing donations from the public and local Goodwill stores. Then, the clothing was recycled and remade into portable cat shelters called Hood Houses. 2,000 Hood Houses were manufactured and given away to customers who voluntarily bought food for stray cats during a two-week period in December, 2017, at all Molly’s Pet Shop locations in South Korea.