E! Film Rumors by Mistress

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency Mistress
Executive Creative Director Scott Harris
Creative Adam Wagner, Elizabeth Levin
Released February 2018

Credits & Description

Alternative title: Queen Helena Clears Up Fake News About POTUS
Media: TV
Category: Entertainment & leisure
Client: E!
Brand: The Royals
Agency: Mistress
Production: Only Child
Country: United States of America
Director: Peter Lydon
Executive Creative Director: Scott Harris
Creative: Adam Wagner
Creative: Elizabeth Levin
Producer: Joan Babchak
Executive Producer: charleen manca
DoP: David McFarland
Director of Production: Dave Horowitz
Editorial & Post: Bastard Productions
Editor: Rob Henry
Color:James DeOliveira
Published: February 2018
E! has teamed up with Aussie-owned L.A. agency Mistress to create a special President's Day promo tackling the biggest cultural hot point of the moment - fake news - with a message from the fake queen of England herself, Elizabeth Hurley, star of E!'s hit original series The Royals, which returns for its salacious fourth season on March 11. In this comic promo, Hurley's character Queen Helena trolls president Donald Trump by rattling off a list of "fake news" stories that are "definitely not true" about his recent visit to Europe. The spot breaks on TV and online.