EA Sports, NCAA: Hook 'em Horns by Heat San Francisco for Ea Sports

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EA Sports, NCAA: Hook 'em Horns

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Industry Video Games/Consoles, Sports Teams & Events
Media Film
Market United States
Agency Heat San Francisco
Designer Christa Chapman
Editor Stewart Reeves
Released July 2011

Credits & Description

School Love.
EA Sports is all about how NCAA football fans show it.
Campaign Fact Sheet
Client:
EA Sports
label of Electronic Arts, Inc., Redwood City, Calif. (NASDAQ: ERTS)
Agency:Heat, San Francisco
Game launch: NCAA Football 12. $59.99 For Xbox, PlayStation.
New feature: Deeper, longer career paths. “High School to Heisman to Head Coach.”
Concept: Celebrate NCAA Football fans’ level of devotion.
Execution, 2 of 3: “Hook ’em, Horns.” Broken wrist. Not a problem. Texas Longhorns.
Target: College football fans, male, 12 – 34, gamers and non-.
Tag : “You’re Devoted.”
Heat credits:
ECD: Steve Stone
CD: Warren Cockrel
ACD: Anna Rowland
CW: Kris Kennedy
AD: Jason Rosenberg
Designer: Christa Chapman
Exec Prod.: Brian Coate
Content Prod.: Jonathan Matthews
Prod. co.: O Positive, New York
Dir.: David Shane
D.P.: Marc Laliberte Else
Exec Prod.: Marc Grill
Line Prod.: Ken Licata
Prod’n. Designer: Dan Oulette
Editorial: Arcade Edit, Santa Monica
Editor: Stewart Reeves
Asst. Editor: Sean Stender
Exec Prod.: Deanne Mehling
Prod.: Cristina Matracia
Finish: Airship Post, Santa Monica
Online Artist: Adam Lobel
Animator: Rob Ufer
Head of Prodn.: Sascha Flick
Music: Lazy Hooks, Los Angeles
Composers: Ryan Merchant, Sebu Simonian
Sound Mix: Lime, Los Angeles
Engineer: Sam
Asst. Engineer: Francine Boucher
Sound Design: 740 Sound Design & Mix, Los Angeles
Executive Prod.: Scott Ganary
Sound Designers: Andrew Tracy, Eddie Kim
Telecine: Company 3, Santa Monica
Colorist: Siggy Ferstl
Media:
15 national cable networks including ESPN, Comedy Central, Spike, Adult
Swim, MTV, etc.
National spot broadcast, NBC.
Media Agency: Wieden+Kennedy, Portland