Easterseals Film Giving Gene by J. Walter Thompson Toronto

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Giving Gene

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Industry Charities, Foundations, Volunteers
Media Film
Market Canada
Agency J. Walter Thompson Toronto
Chief Creative Officer David Federico, Josh Budd
Creative Director Ari Elkouby
Art Director Alec Carluen
Copywriter Shane Rodak
Production Frank Films
Director Nicolina Lanni
Released April 2018

Credits & Description

Category: Public Interest, NGO
Media: Experiential
Brand: Easterseals
Agency: JWT
Geo: Canada
Advertising Agency: JWT, Toronto, Canada
Chief Creative Officers: David Federico, Josh Budd
VP, Creative Director: Ari Elkouby
Designer: Pawel Rokicki
Copywriter: Shane Rodak
Art Director: Alec Carluen
Head of Production: Shenny Jaffer
Broadcast Producer: Julian Weiman
Head of Print Production: Nicola Martin
Print Producer: Kim Fijan
Head of Digital Production: Kawal Singh
Project Manager: Colton Horner
UX Designer: Alan Pang
Account Team: Sasha Bricel, Marli Bennett, Lindsay Rudman, Ariela Gutfrajnd
Client Team: David Starrett
Director: Nicolina Lanni
Production Company: Frank Films
Post-Production / Editing House: SAUCE
Music House: Pirate
Published: April 2018
Giving Gene is a bold fundraising and awareness campaign that explores why people give. The national campaign offers Canadians the opportunity to test their DNA by purchasing a Giving Gene Kit from GivingGene.ca and find out if they’ve inherited the “Giving Gene,” a genetic polymorphism that is associated with giving. Unlike other fundraising campaigns, the Giving Gene appeals to humans’ innate curiosity and offers supporters the gift of self-discovery. Giving Gene Kit proceeds go directly to Easter Seals Canada, helping the organization continue providing life-enhancing services to Canadians living with disabilities.