The future is pan-African by Brand Communications, London for Ecobank

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The future is pan-African

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Industry Banking & Financial Services
Media Film
Market United Kingdom
Agency Brand Communications, London
Production Bare Films
Director Jim Weedon @ Final Cut La
Creative Director Ben Millar
Copywriter David Brown
Producer Kelly Doyle
Released January 2013

Credits & Description

Category: Finance & insurance
Brand: Ecobank
Agency: Brand Communications, London, UK
Country: United Kingdom
Ecobank sees the future in pan-African banking


The Ecobank Group has launched its first, fully integrated advertising campaign, designed to promote a new brand positioning.


The campaign positions Ecobank as the pan-African bank capable of creating positive change right across this dynamic continent for individuals and businesses alike. With a presence in 33 African countries, Ecobank is uniquely positioned to take banking to the people and to facilitate cross-border trade and investment.


Central to the campaign are three key messages:


- A celebration of Ecobankâs success in building a pan-African platform, both in terms of scale and reach;

- By closely aligning products and services to customer aspirations, Ecobank is becoming even more relevant to their daily needs; and,

- As organisations seek to centralize and streamline their operations across Africa, Ecobankâs ââOne Bankâ offering becomes even more compelling.


The campaign launches in 8 Ecobank affiliate countries with a 60 second TV commercial. The advertising will then be progressively rolled out across all of the African countries where Ecobank has a retail presence.


Created by Ecobankâs full service agency, Brand Communications, the campaign also includes radio, press, digital and outdoor media, as well as below the line advertising. This activity will be supported by a social media campaign, driving traffic to engage with the brand.

Category: Finance & insurance
Client: Ecobank
Agency: Brand Communications, London, UK
Production: Bare Films, London
Country: United Kingdom
Director: Jim Weedon
Creative Director: Ben Millar
Copywriter: david brown
Producer: Kelly Doyle
Account Director: Diana Murray
Agency Producer: Kate Rowland
Composer: Dare Abe
Ecobank Marketing Director: Ama Okyere