Edeka Film Men Of Fire by Jung Von Matt Germany

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Men Of Fire

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Industry Supermarkets
Media Film
Market Germany
Agency Jung Von Matt Germany
Production Tony Petersen Film
Released May 2017

Credits & Description

Category: Retail Services
Brand: Edeka
Media: TV
Country: Germany
Advertising Agency: Jung von Matt, Germany
Production: Tony Petersen Film
Date: May, 2017
This is followed by a journey through the centuries where, in spite of all changes, a constant remains: the Stone Age pleasure of sitting together on the fire and frying meat. It's just more than just food intake. It is: "Glowing hot passion, raw and genuine, since the beginning of space and time." Not surprisingly, the modern grill culture is disappointing. "A dollfest, a Barbie-Q" play off the modern fireplaces, complains the narrator.
For Edeka the online appearance of the Hashtag #HerrendesFuerers is a parallel narrative, which sets different accents than the main campaign.