Editora Todas Culturas Film VACATIONS by ALMAP BBDO Brazil

VACATIONS

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Industry Magazines, Travel Agencies, Tour Operators & Travel Services
Media Film
Market Brazil
Agency ALMAP BBDO Brazil
Director Jarbas Agnelli E Keith Loutit
Executive Creative Director Marcello Serpa
Creative Director Luiz Sanches Jr.
Art Director André Gola
Copywriter Pernil
Account Supervisor Claudio Mello
Production Ad Studio
Released April 2011

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: EDITORA TODAS AS CULTURAS
Product/Service: TOP DESTINO TRAVEL MAGAZINE
Agency: ALMAPBBDO
Production Company: AD STUDIO, São Paulo, BRAZIL
Date of First Appearance: Apr 29 2011
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Pernil
Art Director: Andre Gola
Agency Producer: Vera Jacinto/Gabriel Dagostini
Account Supervisor: Claudio Mello
Advertiser's Supervisor: Filipe Bartholomeu
Director: Jarbas Agnelli

English Description
Vacations

Open on stunning pictures of beautiful landscapes around the world. We see one picture at a time, and they all feature the months in which they were taken. First, we see a picture from January. Then, we see another one from February. After this, we see March, then April, May, and so on.

The sequence goes on until November. Right after this month, we finally get to see who was actually looking at the photos: a common journalist whose reality is far from being glamorous or sophisticated. That’s when we see the concept: “Vacation. Nothing is more brutal for our journalists.”