Editorial Dossier Platinum Pencil: The Counter Demoralization by Y&R Buenos Aires for Editorial Dossier

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Editorial Dossier Platinum Pencil: The Counter Demoralization

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Industry Business equipment & services
Media Film
Market Argentina
Agency Y&R Buenos Aires
Director Adriana Laham
Executive Creative Director Martin Mercado
Creative Director Darío Rial-Diego Tuya, Martín Goldberg- Darío Rial
Art Director Gonzalo Fernandez
Copywriter Juan Ignacio Galardi
Producer Mauro Barros, Sebastian Soneira- Jose F. Romero
Released April 2011

Awards

One Show 2012
One Show Consumer Television / Over 60 second - Single Merit

Credits & Description

Category: Other Screens
Advertiser: EDITORIAL DOSSIER
Product/Service: LAPIZ DE PLATINO
Agency: Y&R BUENOS AIRES
Production Company: FIGHT FILMS, Buenos Aires, ARGENTINA
Executive Creative Director: Martin Mercado
Creative Director: Diego Tuya/Dario Rial/Martin Goldberg
Copywriter: Juan Ignacio Galardi
Art Director: Gonzalo Fernandez
Agency Producer: Luis Pompeo/Agustin Borgognoni
Advertiser's Supervisor: Roberto Goldenberg/Barbara Souza
Producer: Mauro Barros/Sebastian Soneira/Jose Romero
Director: Adriana Laham
Sound Design/Arrangement: Twins Music
Post Production: Giselle Perez Palladino
Account Manager: Eugenia Slosse/Ariadna Barcia
Director Of Photography: Leo Hermo
Other Credits: Online: Cinecolor

English Description

Lapiz de Platino is a prestigious Advertising Award Show that awards the best spot of the year in Argentinean television.
The CounterDemoralization is the commercial that talks about advertising for this event’s night.
Departing from a strong remark and with a hint of humor, it tells us something with which everyone can relate to, whether you work in advertising or not.