Ekotopfilm festival Film There Is No Beauty At The End Of Evulution - Field Smogster by Effectvity S.r.o. Bratislava

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There Is No Beauty At The End Of Evulution - Field Smogster

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Industry Shows, Events & Festivals, Environmental & Animal Issues
Media Film
Market Slovakia
Agency Effectvity S.r.o. Bratislava
Creative Director Peter Rajcak
Art Director Jonas Karasek, Denisa Pajkosova, Štefan Hellvis Klučka
Copywriter Peter Rajcak, Katka Noskajová, Soňa Podstupková
Production Gun Powder Bratislava
Director Jonas Karasek
Released March 2017

Awards

Epica Awards 2017
TV/Cinema, Film Public Interest – Environment Silver

Credits & Description

Campaign: There Is No Beauty At The End Of Evulution
Country: Slovakia
Advertiser: Ekotopfilm/Envirofilm
Product: Environmental Festival
Agency: Effectvity S.r.o. (Bratislava)
Entrant: Effectivity S.r.o.
Production Company: Gun Powder (Bratislava)
Production Company Producer: Gunpowder
Agency Producer: Katka Horváthová
Digital Artwork: Alien Studio, Gunpowder

Creative Director: Peter Rajčák
Art Director: Jonáš Karásek, Štefan Hellvis Klučka, Denisa Pajkošová
Copywriter: Peter Rajčák, Katka Noskajová, Soňa Podstupková
Account Director / Manager: Katka Horváthová
Client Account Director / Manager: Roman Matulík
Production company: Gunpowder
Film production: Gunpowder, Alien Studio
Director: Jonáš Karásek
Director of Photography: Jonáš Karásek
Screenwriter: Peter Rajčák
Agency Producer: Katka Horváthová
Post production: Gunpowder, Alien Studio
Digital production: Alien Studio
Digital Creative: Alien Studio


CREATIVE IDEA EXPLANATION
The aim of Ekotopfilm festival is to make the development sustainable. However, many people in Slovakia do not think of the future. How to remind people their behaviour will have dramatic impact on the flora and fauna? To make the warning strong, we have created the fauna of the future. We simply imagined the animals which have been adapting to our world. We introduced the new animal species Petrolea-Swan and Field Smogster in a series of two TV commercials. The message of campaign is quite simple: There is no beauty at the end of evolution. Will we change or nature?