Keller Brewery Film MY PRIZE by Santa Clara

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Industry Beers and Ciders
Media Film
Market Brazil
Agency Santa Clara
Director Marlon Klug
Art Director Ronaldo Tavares, Maso Heck E Thiago Grossi
Copywriter Fernando Campos, Raphael Quatrocci, Leo Avila E Caio Lekecinskas, Caio Lekecinkas, Valdir Bianchi
Account Supervisor Jaiana Luna, Mariana Zavanella
Production Corporacao Fantastica
Released October 2010

Credits & Description

Category: Alcoholic Drinks
Product/Service: EL OJO BEER
Production Company: CORPORACAO FANTASTICA, Curitiba, BRAZIL
Date of First Appearance: Oct 21 2010
Chief Creative Officer: Fernando Campos
Copywriter: Fernando Campos/Raphael Quatrocci/Leo Avila/Caio Lekecinkas
Art Director: Ronaldo Tavares/Thiago Grossi/Maso Heck
Agency Producer: Thieny Prates/Regina Knapp
Account Supervisor: Jaiana Luna/Mariana Zavanella
Director: Marlon Klug
Music: Play It Again

English Description
A man. A beer. A desire. This spot is about a passion that's far, far away from a heart. But wait - longing knows no distance.

The ad shows a man sitting alone at a bar counter, with his beer. The drama begins: he can only drink it when the commercial recording ends. So he starts running against time - and against his lines. Speaking fast, he describes the attributes of the El Ojo beer.

He gets ever closer to his extreme pleasure. And in the end, exclusivity and loyalty pay. He can drink his beer. His prize.