EL SER CREATIVO Film EL SER CREATIVO by Gaps

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EL SER CREATIVO

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Industry Shows, Events & Festivals
Media Film
Market Spain
Agency Gaps
Production Central De Producao
Director Kepa Vizcay
Released September 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: EL SER CREATIVO
Product/Service: CONFERENCE
Agency: GAP'S
Production Company: CENTRAL DE PRODUCERS, Madrid, SPAIN
Date of First Appearance: Sep 19 2010
Director: Kepa Vizcay

English Description
The TV spot tries to represent the anguish of a world without ideas, empty streets, people have stopped thinking and creating. The human race has been absorbed by routine and we are no longer eager to learn new things.
The spot presents a number as a mathematical solution to the problem: 21.
21 minutes to change the world.

21 where the minutes given to our speakers, this is the estimated time that our brain keeps it's attention at 100%. Leader's of opinion where chosen as our speakers such as Bernard-Henry Lévy, Guy Kawasaki, Michio Kaku, Allan & Barbara Pease, Wang Xiaoping, Helen Fisher...