Electronic Arts Film PARTICIPANT 0122 by DraftFCB Los Angeles

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PARTICIPANT 0122

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Industry Video Games/Consoles
Media Film
Market United States
Agency DraftFCB Los Angeles
Production Goon Media
Director Charles Jensen “Race Day,” “Back To School,” “Moving”
Creative Director Colin Mcrae, Tony Vazquez
Art Director Justin Hargraves
Copywriter Eric Molina
Producer Greg Jones
Account Supervisor Isaac Clemens
Editor Tim Brooks, Connor Mcdonald, Kevin Jardin
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: ELECTRONIC ARTS
Product/Service: DEAD SPACE 2 GAME
Agency: DRAFTFCB
Production Company: GOON MEDIA, Los Angeles, USA
Date of First Appearance: Jan 16 2011
Chief Creative Officer: Tom O'keefe
Creative Director: Tony Vazquez/Colin Mcrae
Copywriter: Eric Molina
Art Director: Justin Hargraves
Agency Producer: Jeremy Arth
Account Supervisor: Isaac Clemens
Producer: Greg Jones
Director: Charles Jensen
Editor: Connor Mcdonald/Tim Brooks/Kevin Jardin
Sound Design/Arrangement: One Union
Planner: Mary Florcruz
Editing Company: Beast Editoral San Francisco

English Description
We had a simple idea, based on thousands of years of human history: If moms hate something, 18-year-olds are going to love it. So we secretly filmed over 200 moms reacting to the most graphic and violent footage EA’s video game Dead Space 2 had to offer. Six of the most expressive mothers were chosen to be featured in a series of individual long-form videos. This is one of those videos.