Unionen Film THE SIGNAL by ANR BBDO Stockholm

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THE SIGNAL

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Industry Public awareness
Media Film
Market Sweden
Agency ANR BBDO Stockholm
Director Lukas Hammar
Creative Director Andreas Lonn
Art Director Oskar Skott Anr Bbdo
Copywriter Daniel Åhlman Anr Bbdo
Account Supervisor Pontus Karlsson
Production Social Club
Producer Johan Lindström
Released September 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: UNIONEN
Product/Service: EMPLOYEES' UNION
Agency: ANR.BBDO
Production Company: SOCIAL CLUB, Stockholm, SWEDEN
Creative Director: Andreas Lönn
Copywriter: Daniel Åhlman
Art Director: Oskar Skott
Account Supervisor: Pontus Karlsson
Producer: Johan Lindström
Director: Lukas Hammar
Sound Design/Arrangement: Lars Jamesoon
Post Production: Stopp
Animation: Stopp
Account Manager: Maja Björklöv
Planner: Anna Jensen
Cinematographer: Adam Kimmel
Director Of Photography: Adam Kimmel
EditingCompany: Stopp
Account Manager: Maja Björklöv
Planner: Anna Jensen
Cinematographer: Adam Kimmel
Director Of Photography: Adam Kimmel
Editing Company: Stopp

English Description
Anyone who joins Unionen will gain extraordinary powers at work. These commercials tell the first part of the story about two people who have done so. But the powers bestowed upon them have rendered them a highly increased self-confidence. Therefore they see themselves as, and behave like, superheroes. It is as if they thought that "If Bruce Wayne could become Batman, I could become Organizerman". And they have good reason to do so - at work. But they fail when trying to handle "traditional" superhero tasks outside their workplace.